The News
The Gospel Coalition profiled Carey Moore, who wanted to offer classes and Bible studies to women in difficult neighborhoods of Memphis. Instead of traditional church programming, she bought a tea company and hired the women she wanted to serve, creating both employment and relational connection for discipleship.
Why It Matters
This story challenges how we think about outreach. Moore recognized that ministry to women in hard circumstances required more than an invitation to a Bible study—it required meeting real needs first. In small churches, you often wear many hats already. This example shows that sometimes the most Christian thing we can do is create economic opportunity, not just spiritual programming. It also demonstrates that legitimate business can be legitimate ministry when done with Kingdom intent.
The Takeaway
Ask yourself: what real needs exist in your community that your church could address through employment, skill-building, or economic partnership?
Source: The Gospel Coalition